ERIK
ORTEGA®

SALINAS, CALIFORNIA · BUILDER AT HEART

I build things.
Some with
my hands.
Others with code.

Flooring installer by trade. Self-taught developer by curiosity. Dad first, always.

01 / THE CRAFTHANDS ON.
BUILDER’S MINDSET ↗
const life = {
  trade: "craftsmanship",
  curiosity: "always on",
  family: "first"
};

Different tools. Same instinct to create.

PHYSICAL × DIGITALIllustrative study
36.6777° N · 121.6555° WFlooring installerSelf-taught developerAlways building ↗

REAL WORK. REAL INTERESTS.

01 — SELECTED WORK

Selected projects.

A mix of useful tools, local businesses, and creative projects. Everything here comes from a real need, a real problem, or a real passion.

01stimatoPROJECT IDENTITY / SOFTWARE
SOFTWARE↗

Stimato

Estimates for contractors. Flooring first, then paint and concrete. Bilingual PDFs from a phone.

02
🌶 Plato de la semana
Andrea’s KitchenPROJECT IDENTITY / LOCAL BUSINESS
LOCAL BUSINESS↗

Andrea’s Kitchen

Home-cooked weekly lunch plates, ordered online and delivered right at lunchtime.

03Trad3CoreREAD → DECIDE → ADJUST
WEB APP↗

Trad3Core

A game for learning to trade. Flashcards that stick, a live-feeling chart to practice on, and weekly challenges.

04After
Run
Club
ALL PACES, ALL LEVELS
COMMUNITY↗

After Run Club

A free running club in Salinas. All paces, all levels. The site posts upcoming runs and keeps the crew together.

THE PUBLIC EXPERIMENT

02 — LEARNING IN PUBLIC

One SPY call
before the bell.

Wins and misses stay visible. No filters. Just a daily journal to stay honest, learn, and improve.

The original ledger, with every result intact. Journal figures are percentages only. Not financial advice.

A BUILDER BY TRADE.
A CREATOR BY CURIOSITY.

Same person.
Different tools.

Erik as a child
Erik “Kenobi” Ortega
Mexico → Salinas, California

I came from Mexico to the United States and built a life the way I lay a floor: prep the base, keep it level, don’t rush the glue.

Flooring is what my hands know best. On the side, I write software — estimating tools, lead systems, and simple apps. Self-taught, one HTML file at a time.

Away from the work, I’m Santi’s dad first. My son is at the heart of it all. Usually near a grill, a record, or Sky, my dog and best pal. There’s a real life behind the screen. That’s the point.

OFF THE CLOCK Santi. Family. Asada. Vinyl. Sky.

HAVE SOMETHING IN MIND?

Let’s make
something useful.

Say hello ↗